Guajii: contemporary design and traditional Wayuu handicrafts

In a world full of mass production and fast fashion, there are fortunately brands that do things differently and are therefore a perfect fit for Nauli & Stories. One of them is Guajii, a design studio from Amsterdam. It is known for stylish bags and its commitment to Colombia, where Guajii enables women to earn a living through traditional crafts.

Guajii was founded with the vision of combining the beauty and sophistication of contemporary design with the ancient techniques and traditions of Wayuu culture. The result is an exquisite collection of bags that are not only aesthetically pleasing but also tell a deeper story.

The creative minds behind Guajii are inspired by Amsterdam's vibrant art and design scene. With an eye for detail and a deep understanding of modern aesthetics, they design bags that are characterized by clean lines and elegant shapes.

But what makes Guajii really special is the collaboration with the Wayuu artisans from Colombia. The Wayuu are an indigenous community living in the remote Guajira Peninsula in northern Colombia. They are known for their masterful crochet techniques and colorful designs that are passed down from generation to generation. The Wayuu technique is more than just a craft. It is a cultural heritage.

Be inspired by the new collection! In our Nauli & Stories store in Munich's Maxvorstadt or online.